This past weekend the New York Times Magazine unveiled a new design in order to cut down on space, and trim their paper size. With the internet threatening the newspaper and magazine business the magazine needed to find a way to cut costs. The art director, Arem Duplessis, and his staff gave the magazine, "a cleaner, more modern feel." Along with a brighter color palette the magazine has introduced Lyon Text as its official, exclusive body type. For display type they are employing Knockout and Nyte. I find it interesting that not only is the internet culture changing the content of newspapers/magazines, but also greatly shaping their look and feel. I am a subscriber to WIRED Magazine, and with the unveiling of the new NYT Mag. look I couldn't help but notice the similarities between the two. Both now have the bright color palettes, use modern sans serif typefaces often in capital letters, and use very grid-based designs. Also they are both reporting on infrastructure/systems. You have to wonder if WIRED was used as a source of inspiration, or if it subconsciously was in the minds of the NYT Mag team as they rebranded themselves.
Last Week: The Old Cover (side note: great article on President Clinton and his foundation, where I used to intern)
This Week: The New Cover
Detail of Covers - note the use of bright orange and magazine names in metallic silver
Colorful, playful graphics from a NYT Mag. Headline... feels techish, modern
Graphics of Infrastructures/City Systems:
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